The Hint Co. vs Peec AI.

What each product actually is.

Peec AI is a SaaS analytics platform used by 3,000+ brands and agencies. You set up prompts, add competitor brands, and Peec tracks visibility, position, and sentiment across ChatGPT, Perplexity, and Gemini continuously. Marketing teams use it for weekly reporting, trend detection, and competitive benchmarking.

The Hint Co. is a productized audit and diagnostic service. One-time engagement, written deliverable, three-track fix list with sequencing. No dashboard, no subscription.

The three questions to decide by.

1. Are you tracking movement over time? Peec is built for this. The Hint Co. gives you a snapshot.
2. Do you know what to fix? If yes, Peec tells you whether the fixes work. If not, Hint Co. tells you what to fix first.
3. Do you want to know how the numbers were extracted? Hint Co. publishes the two-stage matcher and the six-code classifier as methodology. Peec's extraction is less public.

What we do differently.

• Six-code recommendation classification. Peec measures visibility, position, and sentiment. The Hint Co. adds a third axis: how the brand is treated in each mention (SOLE, PRIMARY, ALTERNATIVE, CONDITIONAL, NEUTRAL, UNFAVORABLE). The classifier is what separates cited from chosen, which is the number that maps to revenue.
• Published case files by category. Every Hint Co. audit publishes as a free case file at the research library. Brand names, real numbers, verbatim excerpts, methodology declared. Peec's dashboards are private to the client.
• Right of reply. Every named brand can request a free counter-audit. Findings publish alongside.
• Written diagnosis, not dashboard. The read produces a document with prioritized fixes, sequencing, and the "if I were you" judgment call. Not a scorecard.

Where Peec AI wins.

• You already have a fix strategy and need to track whether it's working over time.
• Your team includes analytics-fluent marketers who will interpret trends.
• You need agency-partner integration (Peec has a public agency directory).
• You track dozens of prompts across multiple engines continuously.

Where The Hint Co. wins.

• You want a diagnosis with prioritized fixes, not a set of trend charts.
• You want to see how the numbers are actually extracted (methodology transparency).
• You want a category benchmark that includes competitors (not just your own brand).
• You want to know pick share, not just appearance share.
• Budget is one-time, not recurring.

Can you use both?

Yes, and this is often the mature setup. Hint Co. audit and read first to establish the diagnosis and fix list. Peec AI next to track whether the fixes move the numbers over time. The two products answer different questions.